Words and concept | The written part of Samsøe & Samsøe’s identity. 2013-2014
Over the years I have been given a lot of interesting assignments by Danish fashion brand Samsøe & Samsøe both including photography, development of concepts and creative writing. One of them included working with the company’s identity as expressed in the words of their image book’s – the most important part of how the company portrays itself to its buyers in retail.
The concept I developed was simple, yet fun and challenging. For each image book I would, briefed by the designers and the head of marketing, capture the feel of the collection in a short poem.